The Wave Media Newsletter Vol. 2
(Saturday, April 11, 2020)
Happy Saturday, Sunday or Monday (depending on when you’re reading this)! And, Happy Easter! Even though it feels like everyone has had enough time off, we hope you enjoyed some more time off over the weekend. This week in the newsletter we’re still in full quarantine mode, so we thought we’d give our best advice on working remotely. Let’s get right into it!
This Week in Wave Media:
Blog Post - America’s New Internet with Mike Babicz. Data shows that since Feb 29th (first U.S. COVID-19-related death), Americans have drastically changed the way they use the internet.
Video - Last week we talked to you about taking advantage of this added attention and traffic on the internet. Well, we thought it would be hypocritical of us if we didn’t heed our own words. So we made a short ad, uploaded it to Facebook and adjusted our audience parameters in about 3 days. We just started running this on Wednesday and here’s what it looks like...
Digital Marketing Update:
Working from home may be a burdening change for some of you who wake up and go to an office every day. It’s probably hard to make that switch from thinking home as leisure to thinking of your home as a productive working environment. Well, have no fear because we have a guide to using G Suite for working remotely - straight from google themselves.
“But Mr. Wave Media Sir, what if I use Microsoft Teams for work? I don’t think Microsoft Teams is in the G Suite.” That is correct, my friend! They’re actually made by two completely different companies! But again, save your fear. The Microsoft Teams guide you seek is located right here. Like we said, the whole work-from-home thing can be a big change to a lot of peoples’ schedules. We want to help better facilitate that change for you buy finding resources like these guides for you. But we can’t leave without pointing you to a marketing resource so go check out this article from Thrive on ways you can market your business online during the pandemic.
10 Digital Marketing Ideas to Consider During the Coronavirus This is a time we all need to be sensitive — and not too "salesy" or pushy — but it’s a great opportunity for your brand to stand out during a difficult time. More people are on social media now while stuck at home, scanning for updates and trying to stay connected in a suddenly isolated nation… (Continue Reading)
Digital Tip Of The Week:
Tools + Apps for Virtual Meetings
Here at Wave Media, we work remotely full time already. A big deal-breaker for us, when it comes to apps and resources we use, is always ease of use. The apps and software have to be easy and simple to navigate so that we can save time when it comes to explaining how they work to the rest of our team. So, in light of all this week’s theme, virtual work, here’s a quick rundown of some of our most used applications, how to use them and why we like them.
It integrates everything in one database while keeping individual work components separate
You can access everything for free through just your Gmail account
Work on anything from presentations (Google Slides) to excel sheets (Google Sheets) to tracking your website data (Google Analytics).
We particularly like using Google Hangouts to run all of our Wave Media team meetings virtually. You can now have 150 people in a standard text hangout, and video/audio calls can have up to 25 participants.
Pretty much just a very organized group text for your business or even smaller, your project team.
Slack functions as a substitute to team communication by email.
You can add a bunch of people into a workspace while specific people can have access to the channels that apply to their roles.
The Adobe Suite is probably the best digital content creation super-tool out there right now, but one of their online apps, Adobe Spark, is a simple graphic creation app that anyone can learn to use.
We use Spark for social posts, video projects, and logo editing.
You can start a free trial using Spark and an individual user plan starts at $9.99/month.
Headspace is a meditation app. It’s good for just having some quiet time throughout the day.
It can get hectic and you can lose your routine easily when working from home. Remember to take time for yourself and to keep your mind focused on what work is at hand.
We hope you learned something, we’re excited to share this newsletter update with you, and we’re always open to any feedback you have for us! We love you, we’re praying for you and your families during this time. Stay healthy and wash your hands! Peace!