Social Media Marketing Jobs: What Are They and What Do They Cost for Small Businesses?

Learn more about social media marketing jobs, what their services entail, how they can help, and what their services will cost


In today’s business world, having a social media presence is essential to reaching new customers and growing your business. But what does it take to create and maintain a successful social media platform?


That’s where social media marketing comes in.


Social media marketing is the process of creating and managing content on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. It involves creating compelling posts and engaging with customers and followers to build relationships and grow your brand.


While some businesses choose to handle their social media marketing in-house, others outsource the work to agencies or freelancers. Social media marketing jobs can be found at both small and large agencies, as well as companies of all sizes that have dedicated social media teams.


In this comprehensive guide from Wave Media, we’ll cover everything you need to know about social media marketing jobs, including what they entail, how much they cost, and how they can benefit your business.


What Is Social Media Marketing?

As we mentioned, social media marketing is the process of creating and managing content on social media platforms. This can include anything from creating posts and graphics to engaging with customers and followers.


It’s important to note that social media marketing is not the same as advertising. Advertising on social media platforms involves paying for ads that are placed in front of users who are not already following your company or engaged with your brand.


Social media marketing, on the other hand, is about building relationships and growing your audience organically. It’s about creating valuable and compelling content that will interest your target audience and encourage them to follow you and engage with your brand.


While advertising can be a part of social media marketing, it’s not the only or even the primary focus. The goal of social media marketing is to create a strong connection with your audience so that they will become loyal customers and advocates for your brand.


What Do Social Media Marketing Jobs Involve?

The day-to-day tasks of social media marketing jobs vary depending on the size of the company and the team, as well as the specific platforms being used.


In general, social media marketing jobs involve:


  • Creating content: This can include anything from writing posts and creating graphics to filming videos and producing live streams.


  • Scheduling and publishing content: Once the content is created, it needs to be scheduled and published at the best times for maximum engagement. This often requires using social media management tools like Hootsuite or Buffer.


  • Engaging with followers: An important part of social media marketing is engaging with your audience. This means responding to comments and messages, as well as liking and sharing other users’ content.


  • Monitoring analytics: It’s also important to keep track of your social media metrics so that you can see what’s working and what isn’t. This involves regularly checking things like reach, engagement, clicks, and conversions.


  • Reporting on results: Finally, social media marketing jobs also involve reporting on your results and using this data to continuously adjust your strategy going forward. This helps you to show the impact of your work and justify your budget.


While the specific tasks of social media marketing jobs vary, they all share these common elements.


What Are the Hiring Costs for Social Media Marketing Jobs?

The cost of hiring someone for a social media marketing job depends on a number of factors, including the size of the company, the scope of the project, and the experience of the candidate.


It’s also important to keep in mind that your cost will vary depending on how many social media channels need to be managed and how often you need content to be published.


On average, you can expect to pay:


  • $20 - $50 per hour for a freelancer

  • $100 - $250 per day for a social media specialist

  • $1,000+ per month for a small agency

  • $5,000 - $20,000+ per month for a larger agency


Of course, these are just rough estimates. The best way to get an accurate quote is to contact a few different social media marketing agencies or freelancers and ask for pricing information.


Hiring a social media manager full-time - In general, businesses can expect to pay anywhere from $50 to $250 per hour for social media marketing services. This means that the cost of a full-time social media manager can range from $80,000 to $120,000 per year.


Hiring a part-time freelancer - Businesses can also choose to hire part-time or freelance social media marketers for less money. However, it’s important to note that these workers will generally have a lower understanding of your business on a daily basis and may not be able to provide the same level of service as a full-time employee.


Working with a social media agency - An alternative to hiring either full-time employees or part-time freelancers can be to hire an agency. Agencies usually carry a team of multiple social media managers that can get to know your business quickly and provide a great service at a more affordable cost.


In addition to the hourly rate, businesses may also need to pay for social media software, tools, and ads. The cost of these can vary depending on the platform being used and the scope of the project. One benefit to working with an agency is they typically provide their own software and tools.


Overall, the cost of hiring someone for a social media marketing job is relatively affordable, especially when compared to other marketing channels.


How Can Social Media Marketing Jobs Benefit Your Business?

There are many benefits of hiring someone for a social media marketing job. Perhaps the most obvious benefit is that it will help you save time.


Creating and managing a social media presence can be very time-consuming, especially if you’re trying to do it all yourself. By hiring someone to handle your social media, you can free up your time so that you can focus on other aspects of your business.


In addition, social media marketing jobs can also help you to:


Build Relationships With Customers

Social media provides an opportunity for businesses to build relationships with their customers. By engaging with your audience, you can create a connection with them that will make them more likely to buy from you in the future.


Increase Brand Awareness

Social media is a great way to increase brand awareness and reach new customers. When done correctly, social media marketing can help to attract new leads and convert them into customers.


Generate Leads and Sales

In addition to increasing brand awareness, social media marketing can also directly generate leads and sales for your business. This is because social media provides an opportunity to promote your products or services directly to your target audience.


Improve Customer Service

Social media can also be used as a tool for customer service. By monitoring your channels, you can quickly respond to any negative comments or reviews. You can also use social media to resolve customer issues and answer questions.


Boost Search Engine Ranking

Social media can also have a positive impact on your website’s search engine ranking. This is because social media activity can generate backlinks to your website, which can improve your site’s authority and credibility in the eyes of Google.


Overall, there are many benefits of hiring someone for a social media marketing job. When done correctly, social media marketing can help to improve your brand’s image, attract new customers, and boost sales.


At Wave Media, We Can Handle All of Your Social Media Marketing Needs

At Wave Media, we understand the importance of social media marketing. We also know how time-consuming and challenging it can be to manage a social media presence. This is why we offer a range of social media marketing services to help businesses grow their online presence.


Our services include:

  • Audience research: We start by researching your target audience so that we can determine the best way to reach them.


  • Content creation: We create high-quality content that is designed to engage your audience and promote your brand.


  • Channel management: We also handle all of the day-to-day tasks associated with managing your social media channels. This includes publishing content, responding to comments, and monitoring your activity.


  • Advertising: In addition, we can also help you to create and run social media advertising campaigns. This can be a great way to reach new leads and boost sales.

Overall, our goal is to make social media easy for you. We want to take the stress and hassle out of managing your social media presence so that you can focus on running your business.


If you’re interested in learning more about our social media marketing services, we encourage you to contact us today. We would be happy to discuss your specific needs and create a custom package that meets your budget and requirements.


Click the link below to learn more.


[Learn More About Wave Media]


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