Facebook Ads 101 (You Need to Use ‘Em)

Updated: May 5



TLDR:

-Facebook ads are a cost-effective way to spread the word about your business to your specifically tailored audience.

-Interested in running ads? Great! But not so fast, we need to make sure your ad content meets our criteria before you can promote just any old Microsoft Paint drawing.



As of June 2019, there are over 2 billion active users on Facebook. If you have an active Facebook profile, you have definitely been the target of various advertisers and companies, but have you ever thought to create your own ads to grow your business?



“Doing business without advertising is like winking at a girl (or guy, come on it’s 2019) in the dark.

You know you’re doing it, but nobody else does.” – Stuart H. Britt


Mr. Britt really does say it best: you need to advertise. Facebook Ads are an incredibly cost-effective way to reach your specific audience. Some people spend more money on coffee every day than their ad budget. The amount your ad campaign will cost depends on the size, specific demographic parameters, and target audience you choose as well as the time duration of the campaign. Essentially, you pay for the interactions you want with an average sticker price of $0.27 per click in the United States.



Balling on a budget? There is a way to maximize advertisements with your content. Revolutionary, we know. Gone are the days of clever billboards and catchy radio tunes. In 2019, your advertisement needs the following criteria to ensure that your ad makes a splash:

  • It has to be visual. Like any social platform, Facebook has a unique algorithm that favors some content over others. Understanding the sizing and pixel requirements will enhance your ad on the Facebook live feed.

  • Keep it relevant. The size of your audience does not matter, it’s the way in which you capture the attention of your specific audience that will magnify your advertising efforts. Don’t waste time and effort with a generic ad. Let us help you tailor your needs to the people you want to attract.

  • What is your value proposition? Tell your audience why they need to click through your ad into your company’s space. Skip all of the mumbo jumbo of “we are #1” and give people a reason to pursue your website. Maybe 15% off your first service or purchase?

  • Create a clear call to action. Great, so you’ve established a discount code, but if there is no sense of urgency people will move on. Focus on a call to action should encourage participation in the very moment they spot your ad.




And we’re off! Those are the most basic tools to a successful Facebook ad campaign, but what’s next? Let us help you build an audience one ad at a time through interest-based targeting. You wouldn’t advertise new basketball shoes to coffee lovers, but you would advertise new basketball shoes to avid Piston fans. When you target users based on interest, you’ll notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers. In the same vein of selling commodities, a non-profit, charitable, or educational organization can easily target viewers to increase awareness based on interests as specific or broad as you would like to capture as noted below.

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Catching our drift, but have some outstanding questions?


Stop flirting in the dark and reach out to Ken, our Facebook Ad expert, to #RideTheWave today at ken.wavemedia@gmail.com.


#RideTheWave

Mike Babicz

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