Small Business Guide
5 Tips for Instantly Increasing Your Website Sales
1) “It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, and whether they’ll stay or leave.”
We had a tough time believing this too. But this study shows that there’s a lot of proof in this pudding.
Wanna test it?
Take a look at this Before and After of a website we built:
Which one would you rather stay on?
What you can do: You’ve got less than 1 second to make a first impression. Make sure you grab the user’s attention but not in an obnoxious way. Your design has to be clean. No gaudy clashing colors. And you want things to have a generous spacing to them so that it acts as inviting to the user. The more crowded you make things and the more text you have on there, the less people are going to want to stick around and read.
2) “According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead.”
You know what this means, right? If your mobile site isn’t up to snuff, you’re not only losing Joe, Buck, Bryan and Antonio from buying stuff in your store... but now one of those guys is running over to the store across the street.
What you can do: Make your site easy to navigate. Websites that are difficult to navigate provide poor accessibility which leads users to seek out alternative options.
Some tips to make your site easier to navigate are: (1) have a clear, concise, and well organized navigation menu, (2) introduce the use of bread crumbs so that users can follow the path of the pages they’ve visited, (3) make sure that your site is optimized for mobile use (on cell phones)... if you just use the same version of your website as you do for the desktop version then visitors will get annoyed/frustrated and look elsewhere for the answer to their problem.
What you can do: This one is tougher to teach than you’d think. Not everyone has an eye for design and some of you might be reading this thinking, “what in the hell is an aesthetic!?” Well that’s alright. This might be the time to tag in a friend or colleague that has more of an artistic side. Or contact a design/website company about helping you out. The bottom line is that it needs to look good to the customer (not to you) and if you don’t know what that looks like then a good place to start might be some websites that do a great job of keeping their customers coming back.
Here are 3 websites that we think showcase great style:
3) “46% of consumers make their decisions on the credibility of a company based on the visual appeal and aesthetic of their website.”
We’ll keep this one simple - You gotta look the part. Nobody is going to ask you to walk the walk if you can’t start by talking the talk. And NOBODY is going to ask you to talk if you don’t look good. Capiche?
4) “39% of people will stop engaging with a website if the images or pages take too long to load.”
In case you needed any more convincing… Slow-loading websites cost retailers $2.6 billion in lost sales each year. Now that’s a lot of walking around money!
What you can do: We like to use a tool called Google Page Speed Insights to measure the score of our website loading speed. You just put your web address into the search bar and it will analyze and give you a score from 0 to 100. It also diagnoses your major problems and tells you how to fix them!
For images - Newer image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Another tip is to not use the full 100% image quality.
5) “88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours.”
And the finale. If you’re a business that wants more customers on the phone or in the door (and we don’t know many businesses that don’t) then you need to take your website seriously and more specifically your mobile site. Nailing the look and experience of your mobile site will lead to more customers. End of story.
What you can do: The attention is mostly on mobile users. And people are mostly searching on google and google maps. This means that your Google Business Listing needs to be up, running, and have your website attached. Next, your website needs to have all the info that potential customers would be looking for ready and easy to find (contact info, services, work examples, pricing, customer reviews etc.).
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Most businesses have someone for their social media, another person for their website, and a production company for video. When you work with us, you'll pick up the phone to call one person, leaving you with more time to focus on what's important - your business.